Established in 1987, Viking Marine is Ireland’s premier Marine Leisure retailer. They pride themselves on being the go-to destination for the best marine leisure products and brands. Their experienced team offers personalised service and a commitment to keeping people safe on the water while fostering a sense of camaraderie among customers and staff.
Despite being well-known in its niche market, Viking Marine faced challenges in organic visibility and revenue generation compared to some competitors. The launch of a new website without proper SEO considerations further compounded the issue. The primary objective was to enhance their organic search rankings, increase overall visibility, and drive revenue through effective SEO strategies for their Shopify e-commerce store.
To address Viking Marine’s SEO challenges and drive revenue growth, we implemented a comprehensive solution tailored to their online store. This involved conducting a thorough SEO audit, optimising on-page elements, and enhancing technical SEO. We also developed a robust content strategy to establish Viking Marine as an authoritative source in the marine leisure industry.
Key steps included optimising title tags, meta descriptions, headers, and internal linking structure, as well as fixing technical issues such as broken links and 404 errors. We worked closely with the Viking Marine team to create engaging content and build backlinks to increase domain authority.
To address Viking Marine’s SEO challenges and drive revenue growth, we implemented a comprehensive solution tailored to their online store. This involved conducting a thorough SEO audit, optimising on-page elements, and enhancing technical SEO. We also developed a robust content strategy to establish Viking Marine as an authoritative source in the marine leisure industry.
Key steps included optimising title tags, meta descriptions, headers, and internal linking structure, as well as fixing technical issues such as broken links and 404 errors. We worked closely with the Viking Marine team to create engaging content and build backlinks to increase domain authority.
"We've been working with Friday for around 2 years now have they have made a huge, positive difference to our online presence. Great to work with. Highly recommend."
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